6: The Buyer

Different Types of Buyers

This is where the process culminates.

Having the choice of multiple buyers is really what you are aiming for.

This doesn't always happen but can more often than not if the other elements fall into place.

All the other elements act as a foundation or springboard into the market place supporting this outcome.

Without all the previous elements being covered and maximised you can never assuredly know you have given yourself every chance of securing the very best outcome.

A premium buyer or buyers are created through the emotional attachment and also urgency to a large degree, remember :

"Logical - Emotional ”

The outcome of dealing with an emotional buyer or buyers is they traditionally spend 5-20 % more on a property than they first thought they were going to spend.

The key is giving yourself a chance of dealing with more buyers who are emotionally connected, this is where the magic happens.